Social media exploration
A professional and personal life experience, that’s how I would sum up my first successful crowdfunding campaign. A few elements of context :
I use to say I have a rather fixed mindset, meaning I don’t change my way of thinking/acting, love it or not, I’m the stubborn type and it doesn’t prevent me from going forward in my life. But I must confess I tried to execute what I would call a perfect social media strategy (from the point of view of the consultant), and ended doing exactly the contrary to get people fund my project.
What didn’t worked at all
What worked somehow
What worked well
What really worked
You can take a look at our crowdfunding campaign page (in French) and take a look at the News tab where we updated a content a day at some point.
You can also check our archives of Rock my SXSW as shown here, there’s DIY interviews, keynote wrap-ups, nice picture of Austin and its different venues.
More to come for SXSW 2014 !